Nick is like your fractional head of growth—a strategic partner in finding your best customers, not just focusing on paid media or demand generation. Together, we experiment to discover the right messages quickly—executing on projects faster.

I measure success through key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and return on ad spend (ROAS). I also look at client-specific metrics tied to growth objectives and overall brand positioning in the market.

RYZ Factor is a sole proprietorship for freelancing projects, led by growth expert and founder Nick Shippers. He is part of the top 1% of growth experts at MarketerHire. With over 10 years of experience and equity in companies valued at over $75M, Nick was notably invited as employee #1 on Forbes’ Growth Team.

I typically allocate one month for discovery and strategic planning, one month for testing and learning through organic and paid marketing, and a final month for pivoting and optimizing. I recommend a marketing budget of at least $10K to ensure flexibility in testing multiple platforms and covering necessary operational tech stacks.